More about CLINK.fm…
Our goal is to connect retail investors and musicians, finally realizing the promise of the music NFT – while avoiding the drawbacks of the current collectible model that is more appropriate for digital artwork, and evolving to deal with the complexity and revenue-focused nature of the music industry.
A Better Split
CLINK will provide a better split for artist with continuing revenue stream–even after selling–with blockchain transparency, using an international non-USD model, compatible, expandable, scalable for present and future tech, ie. Web 3, Metaverse, decentralized payments systems.
This platform will be non-exclusive. It will start in the corner of the music market – artists and publishers will still be able to fully participate in Spotify, YouTube etc. as well as release their own collectable NFTs.
It Makes Sense
It makes sense that the next model of the NFT will come from the music world, and that it will be all about the money, and it will have to take itself more seriously: bands, labels, the entire music industry has so many moving parts and so many intricacies that the standard will have to encompass revenue mutability and transparency to a much greater degree..
Tokens and NFTs, Why?
Crypto Tokens, Music NFTs, Smart Contracts, Hybrid DeFi/Centralized Finance – a new business model for the music industry
- Building on the current NFT model, a digital property can be wrapped up and tokenized with important data burned into a smart contract which is part of the digital file forever. The actual music file and artwork will be stored off-chain in centralized storage.
- Wrapping up the digital property like an NFT and registering it on a blockchain powered by a deflationary token will add intrinsic value to the property – unlike the paid downloads of the last 20 years, which don’t have any intrinsic value, and which are basically duplicates flooding the space with no ownership trail, accounting, etc–you can’t sell an mp3 at a yardsale.
- CLINK’s hybrid decentralized/centralized model is the key. The file itself can “live” on a private, centralized cloud server (fast streaming, flexibility, updatable) while important metadata (names, royalty split, first ownership) is tokenized, burned into an NFT smart contract package and registered on a blockchain, and held as a unique property in a “wallet”, or account–unlike “owning” an mp3 locally or online on Apple Music.
- Copyright owners and publishers will not be limited to CLINK’s streaming distribution – the CLINK player will operate side by side with the other outlets, enhancing the reach of the original song, attracting a new audience.
- Blockchain tech provides transparency and cross-chain tokenization/value.
- Concurrent, centralized and secure off-chain cloud and local storage can be easily mirrored, backed up and updated. Future modifications of the non-blockchain data, ie corrections and updates updates can be made without affecting the original NFT package.
- CLINK will employ centralized accounting and payment aggregation, provide cross-chain compatibility and and utility, and have back office functions like a “normal” business.
- All activities are scalable as tech evolves – most of the data is off-chain and centralized. Mistakes and discrepancies can be audited and dealt with; no forking, no “CLINK Classic”!
- As said above, Smart Contracts store the song’s important metadata, the usual stuff you see on Apple Music. But more data can be centrally stored, off-chain, and will not be irrevocable. In other words, credits, copyright info, artwork, liner notes, social media links etc can be modified off-chain and maintained, corrected, updated.
- Centralized off-chain databases can allow artists and publishers to create accounts, add searchable tags, links etc, all things that you wouldn’t want to burn into an irrevocable public ledger.
- A deflationary, utility crypto token can “power” automated tasks, token burn will cover some transaction costs.
- As we grow it will be easy to add functionality to your smart NFT digital property: create fan engagement, offer open folders, concert tickets, collections, create playlists, all the stuff NFTs can do now but don’t, all the features you really do on Spotify or anywhere else.
- Perhaps this is stretching it, but imagine a radio station full of records. Every time the DJ spins a side, they’re able to look on the label and see the published royalty split and they log the payment, which will go directly to the artist or publisher. Also, in the back room is a pressing plant where artists are busy pressing the one unique copy of their new record for the DJ to play and pay from. Sounds pretty cool, but not necessarily so unique. What would happen if the artist could sell to the listeners either: 1)The entire record and royalty stream while retaining a percentage of future royalties and future sales, or: 2) the artist could sell the royalty stream ONLY, retain ownership, retain a percentage of future royalties, but also keep ownership and control of the record. Or to get really creative, how about aggregating many royalty streams into derivative packages and trading them on an exchange…now we’re getting to the real feature of our model, and if the S.E.C. approves, you will be able to trade these NFTs and royalty streams and derivative packages of royalties on a public exchange. And by retaining a slice of the pie even after selling, still be able to prosper as the song is played and traded more and as the property trades and appreciates in the free market.
CLINK Music NFTs as an Investment – securitizing Streaming Royalties
- NFTs are collectables, we will build on this model and take it to the next level.
- Centralized exchange with revenue-backed securities trade fractionalized streaming revenue.
- We will expand on the 90/10 split and other social innovations from the collectible NFT concept that is faltering now, and preserve music NFTs in a new, securitized form.
- CLINK will bring retail investors into an app that will trade verified revenue streams, and stream at the same time.
- Our model aligns the interests of the investor with those of the artist.
- Past music NFT models create value for the blockchain host and their token. That’s a great first step, but it’s unsustainable for a widely-adopted streaming or investment system. CLINK will create value in the actual property, the NFT itself, and will continue to add value to and retain value in the digital property.